Cover Girl Vs. Other Make-Up Brands

Cover Girl is one of the most popular make-up brands out there, and this is partly due to the way they advertise. Cover Girl is famous for having celebrities in their advertisements, attracting all of the young women who aspire to be like them. In the above video, Taylor Swift is featured in a recent commercial for one of Cover Girl's new lines. Taylor Swift has a huge fan base, and Cover Girl recognizes this. By having celebrities like her in their commercials, they are able to draw a lot of attention to themselves and sell even more products than other make-up companies who have not used this same strategy. Also, a Cover Girl spread and commercial is given to the winner of America's Next Top Model each year. Young women that watch this show and see people they recognize in Cover Girl's ads are likely to be influenced to by this brand of make-up because they see them using it. However, the reality of Cover Girl is that they offer most of the same products and probably aren't that much different from other make-up companies. They have just used the right marketing strategies and have drawn a lot of attention to themselves by using famous celebrities in their commercials. Check out Cover Girl's website, www.covergirl.com, to see more celebrities they feature in their ads!